The Price Advantage.pdf

The Price Advantage true
By:Walter L. Baker,Michael V. Marn,Craig C. Zawada
Published on 2010-07-15 by John Wiley & Sons


A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. Explores the fundamental role of pricing infrastructure in achieving the price advantage Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, |razor/razor blades| pricing, and tiered products and services pricing Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.

This Book was ranked at 36 by Google Books for keyword Pricing.

Book ID of The Price Advantage's Books is zBzIqZXuIUoC, Book which was written byWalter L. Baker,Michael V. Marn,Craig C. Zawadahave ETAG "PNo2ED3Ptv4"

Book which was published by John Wiley & Sons since 2010-07-15 have ISBNs, ISBN 13 Code is 9780470633007 and ISBN 10 Code is 047063300X

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "384 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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